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- W623716731 abstract "1. Introduction. 2. Penetrating An Emerging Market. Case: Daewoo's Globalization: Uz-Daewoo Auto Project, John A. Quelch and Chanhi Park. 3. Planning a Joint Venture. Case: Milkpak Limited-International Joint Venture, John A. Quelch and Afroze A. Mohammed. 4. Exploiting Market Leadership. Case: Koc Holding: Arcelik White Goods, John A. Quelch and Robin Root. 5. Achieving International Expansion. Case: Hikma Pharmaceuticals, John A. Quelch and Robin Root. 6. Developing the Marketing Plan. Case: Gillette Indonesia, John A. Quelch and Diane E. Long. 7. Product Line Planning. Case: SADAFCO, David J. Arnold. 8. Launching a New Identity. Case: Project Blue, John A. Quelch. 9. Securing Distribution. Case: Disney Consumer Products in Lebanon, John A. Quelch, Jean-Marc Ingea, and Barbara Feinberg. 10. Recapturing Market Share. Case: EMDICO (A), John A. Quelch and Yoshinori Fujikawa." @default.
- W623716731 created "2016-06-24" @default.
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- W623716731 date "2000-05-05" @default.
- W623716731 modified "2023-09-27" @default.
- W623716731 title "Cases in Strategic Marketing Management: Business Strategies in Muslim Countries" @default.
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