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- W624406417 abstract "Contents Preface * Acknowledgments * Part 1: Defining Business Markets: A Primer * Market Definition: An Overview * Defining Markets: Key Concepts * Part II: Market Definition: Research Findings * Five Critical Market Definition Dimensions * Customer- and Competitive-Based Market Definitions * Defining and Segmenting Business Markets * Market Redefinition Guidelines * Market Strategies and Performance * Part III: Market Definition: Finding Strategic Advantage * Defining Markets: A Three-Stage Framework * Defining Markets: Implications for Management * Market Definition and Redefinition: Reprise * Part IV: Case Studies * Market Definition Case Study 1: The U.S. Newspaper Industry * Market Definition Case Study 2: Sportmed * Part V: Appendixes * Appendix A: Sample Profile * Appendix B: Market Definition Survey * Notes * Index" @default.
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- W624406417 date "1998-07-15" @default.
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- W624406417 title "Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms" @default.
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