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- W624464275 abstract "This paper explores the ‘brands’ of sustainability and fashion respectively andtheir emerging shared identity and ‘brand’. It argues that the realisation of afashion industry that fundamentally respects humans beings and our planetis dependent on an integration process that takes place at a deeper culturallevel, as well as the – hitherto prioritised – product and organisational levels.While fashion has in recent years made significant environmental improvementsin its processes, benefits are easily eaten up by the astounding speedand scale of mass-market fashion. A next generation of approaches, holisticand systemic, are required to achieve joined up infrastructures, to include awealth of stakeholders, and to target the deeper motivations behind bothproduction and consumption.The paper points to the emerging area of metadesign as a promisingapproach to the auspicious integration of – seemingly paradoxical – systems,and the significance of the role of languaging in bringing fashion andsustainability together.Drawing upon a recent empirical study, Lucky People Forecast (2008), into howsustainability can be communicated to fashion industry stakeholders in proactiveways, the paper proposes that using experiential and design-led approachescan help unveil sustainability within fashion’s qualities and capabilities." @default.
- W624464275 created "2016-06-24" @default.
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- W624464275 date "2010-01-01" @default.
- W624464275 modified "2023-09-28" @default.
- W624464275 title "Languaging fashion and sustainability : towards synergistic modes of thinking, wording, visualising and doing fashion and sustainability" @default.
- W624464275 hasPublicationYear "2010" @default.
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