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- W6245921 abstract "Those around us have a profound influence on our views, particularly close network members. The nature and mechanism of this influence remains unclear, however. The current research uses a national probability sample field experiment to examine three potential mechanisms of social network influence, focusing on the possibility of suppression of attitude change by like-minded network members. Results support this possibility, and provide little evidence for knowledge exchange, and mixed evidence for a hybrid model in which network dissent serves as a heuristic cue encouraging attitude reconsideration. Findings suggest that prior disproportionate emphasis on the impact heterogeneous networks is unwarranted, and also that future research should examine the motivational aspects of the social network context." @default.
- W6245921 created "2016-06-24" @default.
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- W6245921 date "2015-09-28" @default.
- W6245921 modified "2023-09-24" @default.
- W6245921 title "Knowledge, Social Constraint, and Self-Doubt: Mechanisms of Social Network Influence on Attitude Strength" @default.
- W6245921 hasPublicationYear "2015" @default.
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