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- W62481719 abstract "This chapter, “Analytics and Freemium Products,” defines the concept of analy-tics introduced in the previous chapter and presents a model for capturing, storing, and visualizing data for the purposes of driving the design of freemium products with insight, not intuition. Freemium products require constant adaptation to user preferences and tastes in order to generate revenue from the small minority of users who are willing to pay for them; as a result, an “analytics stack” (which consists of both technical infrastructure and the elements of the analytics techno- logy stack that depict and report on data) is needed to properly instrument data from the product and deliver it to product teams. In this chapter, the concept of analytics is thoroughly surveyed and the actual technology architecture used to collect data and generate insight from it is described. The chapter begins with an introduction to analytics and proceeds into an overview of data storage, processing, and reporting systems. The chapter ends with a discussion of the tenets of data-driven design—that is, the processes by which data is used to inform product decisions and improve the user experience. In this context, the minimum viable product, or the most basic incarnation of a product capable of providing valuable data about how development can best meet users’ needs, is introduced and considered." @default.
- W62481719 created "2016-06-24" @default.
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- W62481719 date "2014-01-01" @default.
- W62481719 modified "2023-09-24" @default.
- W62481719 title "Analytics and Freemium Products" @default.
- W62481719 doi "https://doi.org/10.1016/b978-0-12-416690-5.00002-6" @default.
- W62481719 hasPublicationYear "2014" @default.
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