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- W625738165 abstract "Based on prior research in which we identified four major sources of fashion information among Chinese women (fashion magazines, fashion advertising, celebrities, and the Internet), this study targeted young Chinese women with high interest in fashion (fashionistas) in an effort to determine which of the four was most influential. Subjects (n=388) were solicited through China’s largest publisher of fashion magazines and were from cities across China. Using an Internet survey, it was determined that celebrity influence was significantly greater (p<.000) than the other three purveyors of fashion information. The study has implications for international and Chinese marketers of fashion-forward products." @default.
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- W625738165 date "2015-01-01" @default.
- W625738165 modified "2023-09-27" @default.
- W625738165 title "Impact of Media Celebrities on Geny Fashionistas in China" @default.
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- W625738165 doi "https://doi.org/10.1007/978-3-319-18696-2_47" @default.
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