Matches in SemOpenAlex for { <https://semopenalex.org/work/W625888976> ?p ?o ?g. }
Showing items 1 to 87 of
87
with 100 items per page.
- W625888976 abstract "To be successful, database marketers have to think like customers. They have to dream up strategies they think will work, test them, come up more new ideas, and test them again. Arthur Hughes, a leading expert in database marketing, shows readers how to accomplish those goals. He shows them how to get out of the vicious circle of building new loyalty programs, instead showing them how to build enduring loyalty programs using incrementalism. In this guide, readers will learn: - Why giving customers a choice in a direct offer always reduces response - Why you shouldn't market to Gold customers - What you can do to increase retention rates This in-depth guide, loaded with case studies from leading companies including UPS, ebay, American Airlines, and Land's End, shows managers and executives how to deal with the new issues that typify the Internet era." @default.
- W625888976 created "2016-06-24" @default.
- W625888976 creator A5068129363 @default.
- W625888976 date "2003-01-01" @default.
- W625888976 modified "2023-09-23" @default.
- W625888976 title "The customer loyalty solution : what works (and what doesn't) in customer loyalty programs" @default.
- W625888976 hasPublicationYear "2003" @default.
- W625888976 type Work @default.
- W625888976 sameAs 625888976 @default.
- W625888976 citedByCount "7" @default.
- W625888976 countsByYear W6258889762012 @default.
- W625888976 countsByYear W6258889762014 @default.
- W625888976 countsByYear W6258889762015 @default.
- W625888976 countsByYear W6258889762018 @default.
- W625888976 crossrefType "book" @default.
- W625888976 hasAuthorship W625888976A5068129363 @default.
- W625888976 hasConcept C101276457 @default.
- W625888976 hasConcept C112698675 @default.
- W625888976 hasConcept C127413603 @default.
- W625888976 hasConcept C139719470 @default.
- W625888976 hasConcept C140781008 @default.
- W625888976 hasConcept C144133560 @default.
- W625888976 hasConcept C146897074 @default.
- W625888976 hasConcept C151730666 @default.
- W625888976 hasConcept C162324750 @default.
- W625888976 hasConcept C162853370 @default.
- W625888976 hasConcept C17744445 @default.
- W625888976 hasConcept C18762648 @default.
- W625888976 hasConcept C199539241 @default.
- W625888976 hasConcept C23979983 @default.
- W625888976 hasConcept C2776967331 @default.
- W625888976 hasConcept C2777267654 @default.
- W625888976 hasConcept C2778945127 @default.
- W625888976 hasConcept C2780378061 @default.
- W625888976 hasConcept C78519656 @default.
- W625888976 hasConcept C82862341 @default.
- W625888976 hasConcept C86803240 @default.
- W625888976 hasConcept C94625758 @default.
- W625888976 hasConceptScore W625888976C101276457 @default.
- W625888976 hasConceptScore W625888976C112698675 @default.
- W625888976 hasConceptScore W625888976C127413603 @default.
- W625888976 hasConceptScore W625888976C139719470 @default.
- W625888976 hasConceptScore W625888976C140781008 @default.
- W625888976 hasConceptScore W625888976C144133560 @default.
- W625888976 hasConceptScore W625888976C146897074 @default.
- W625888976 hasConceptScore W625888976C151730666 @default.
- W625888976 hasConceptScore W625888976C162324750 @default.
- W625888976 hasConceptScore W625888976C162853370 @default.
- W625888976 hasConceptScore W625888976C17744445 @default.
- W625888976 hasConceptScore W625888976C18762648 @default.
- W625888976 hasConceptScore W625888976C199539241 @default.
- W625888976 hasConceptScore W625888976C23979983 @default.
- W625888976 hasConceptScore W625888976C2776967331 @default.
- W625888976 hasConceptScore W625888976C2777267654 @default.
- W625888976 hasConceptScore W625888976C2778945127 @default.
- W625888976 hasConceptScore W625888976C2780378061 @default.
- W625888976 hasConceptScore W625888976C78519656 @default.
- W625888976 hasConceptScore W625888976C82862341 @default.
- W625888976 hasConceptScore W625888976C86803240 @default.
- W625888976 hasConceptScore W625888976C94625758 @default.
- W625888976 hasLocation W6258889761 @default.
- W625888976 hasOpenAccess W625888976 @default.
- W625888976 hasPrimaryLocation W6258889761 @default.
- W625888976 hasRelatedWork W1482313918 @default.
- W625888976 hasRelatedWork W1497135342 @default.
- W625888976 hasRelatedWork W1519051771 @default.
- W625888976 hasRelatedWork W2080053162 @default.
- W625888976 hasRelatedWork W2154682426 @default.
- W625888976 hasRelatedWork W2251495367 @default.
- W625888976 hasRelatedWork W2461037601 @default.
- W625888976 hasRelatedWork W2471658378 @default.
- W625888976 hasRelatedWork W2798775327 @default.
- W625888976 hasRelatedWork W2986643015 @default.
- W625888976 hasRelatedWork W3191882840 @default.
- W625888976 hasRelatedWork W597048850 @default.
- W625888976 hasRelatedWork W600408089 @default.
- W625888976 hasRelatedWork W616162807 @default.
- W625888976 hasRelatedWork W619752448 @default.
- W625888976 hasRelatedWork W620790724 @default.
- W625888976 hasRelatedWork W627842072 @default.
- W625888976 hasRelatedWork W645961751 @default.
- W625888976 hasRelatedWork W68064809 @default.
- W625888976 hasRelatedWork W3190491814 @default.
- W625888976 isParatext "false" @default.
- W625888976 isRetracted "false" @default.
- W625888976 magId "625888976" @default.
- W625888976 workType "book" @default.