Matches in SemOpenAlex for { <https://semopenalex.org/work/W625986549> ?p ?o ?g. }
Showing items 1 to 82 of
82
with 100 items per page.
- W625986549 abstract "This thesis aims to investigate the cola market situation in Thailand and the possibility of a local brand to compete with global brands. Due to the high value of this market, every cola company wants to get the biggest piece of the market share pie. Moreover, there is a situation regarding a global cola brand Pepsi falling into the trouble in terms of logistics and distribution channels after having been separated from its local partner company. In addition, Pepsi’s ex-partner company has launched a new cola brand into the market, a completely separate operation without any ties to Pepsi. As a result, the cola market in Thailand now has witnessed fierce competition and it attracts many players in the beverage industry to take part. Therefore, this research is designed to understand the brand preference, brand substitution, brand loyalty, taste preference, and relation between several factors from customers’ perspective to answer the possibility of a local brand competing with global brands, as well as to investigate the general cola market situation. Information was collected by questionnaire which was answered by 420 participants, 51 percent of which were female and 49 percent were male. The results of the questionnaire found that their brand preference is actually in an opposite direction with the current cola market share, due to the effect of cola brand substitution in the market. Moreover, the research found that taste preference and gender have an influence on brand preference, while frequency of drinking and other demographics do not have any effect on brand preference" @default.
- W625986549 created "2016-06-24" @default.
- W625986549 creator A5072804752 @default.
- W625986549 date "2013-01-01" @default.
- W625986549 modified "2023-09-26" @default.
- W625986549 title "Local Brand versus Global Brand: A Case Study of the Cola Soft Drink Industry in Thailand" @default.
- W625986549 hasPublicationYear "2013" @default.
- W625986549 type Work @default.
- W625986549 sameAs 625986549 @default.
- W625986549 citedByCount "1" @default.
- W625986549 countsByYear W6259865492014 @default.
- W625986549 crossrefType "journal-article" @default.
- W625986549 hasAuthorship W625986549A5072804752 @default.
- W625986549 hasConcept C112698675 @default.
- W625986549 hasConcept C144133560 @default.
- W625986549 hasConcept C152455256 @default.
- W625986549 hasConcept C15744967 @default.
- W625986549 hasConcept C16051113 @default.
- W625986549 hasConcept C162324750 @default.
- W625986549 hasConcept C162853370 @default.
- W625986549 hasConcept C169760540 @default.
- W625986549 hasConcept C175444787 @default.
- W625986549 hasConcept C18903297 @default.
- W625986549 hasConcept C205971072 @default.
- W625986549 hasConcept C2779055558 @default.
- W625986549 hasConcept C2780144342 @default.
- W625986549 hasConcept C2781138811 @default.
- W625986549 hasConcept C2781249084 @default.
- W625986549 hasConcept C57375061 @default.
- W625986549 hasConcept C59822182 @default.
- W625986549 hasConcept C71508700 @default.
- W625986549 hasConcept C86803240 @default.
- W625986549 hasConcept C8868529 @default.
- W625986549 hasConcept C91306197 @default.
- W625986549 hasConceptScore W625986549C112698675 @default.
- W625986549 hasConceptScore W625986549C144133560 @default.
- W625986549 hasConceptScore W625986549C152455256 @default.
- W625986549 hasConceptScore W625986549C15744967 @default.
- W625986549 hasConceptScore W625986549C16051113 @default.
- W625986549 hasConceptScore W625986549C162324750 @default.
- W625986549 hasConceptScore W625986549C162853370 @default.
- W625986549 hasConceptScore W625986549C169760540 @default.
- W625986549 hasConceptScore W625986549C175444787 @default.
- W625986549 hasConceptScore W625986549C18903297 @default.
- W625986549 hasConceptScore W625986549C205971072 @default.
- W625986549 hasConceptScore W625986549C2779055558 @default.
- W625986549 hasConceptScore W625986549C2780144342 @default.
- W625986549 hasConceptScore W625986549C2781138811 @default.
- W625986549 hasConceptScore W625986549C2781249084 @default.
- W625986549 hasConceptScore W625986549C57375061 @default.
- W625986549 hasConceptScore W625986549C59822182 @default.
- W625986549 hasConceptScore W625986549C71508700 @default.
- W625986549 hasConceptScore W625986549C86803240 @default.
- W625986549 hasConceptScore W625986549C8868529 @default.
- W625986549 hasConceptScore W625986549C91306197 @default.
- W625986549 hasLocation W6259865491 @default.
- W625986549 hasOpenAccess W625986549 @default.
- W625986549 hasPrimaryLocation W6259865491 @default.
- W625986549 hasRelatedWork W143376003 @default.
- W625986549 hasRelatedWork W1566861027 @default.
- W625986549 hasRelatedWork W1833914592 @default.
- W625986549 hasRelatedWork W2113886960 @default.
- W625986549 hasRelatedWork W2115356419 @default.
- W625986549 hasRelatedWork W217021156 @default.
- W625986549 hasRelatedWork W2188320324 @default.
- W625986549 hasRelatedWork W2347857164 @default.
- W625986549 hasRelatedWork W2476565000 @default.
- W625986549 hasRelatedWork W2485544489 @default.
- W625986549 hasRelatedWork W2566506469 @default.
- W625986549 hasRelatedWork W2582049408 @default.
- W625986549 hasRelatedWork W2590300173 @default.
- W625986549 hasRelatedWork W2797034996 @default.
- W625986549 hasRelatedWork W2931514059 @default.
- W625986549 hasRelatedWork W2991854366 @default.
- W625986549 hasRelatedWork W3125851035 @default.
- W625986549 hasRelatedWork W3126108646 @default.
- W625986549 hasRelatedWork W2181506700 @default.
- W625986549 hasRelatedWork W2903741701 @default.
- W625986549 isParatext "false" @default.
- W625986549 isRetracted "false" @default.
- W625986549 magId "625986549" @default.
- W625986549 workType "article" @default.