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- W626771371 abstract "1 The Theoretical Framework of CRM.- 2 CRM Project Organization in the Financial Industry.- 3 The Organization of Data Warehouse Activities.- 4 Organization of Knowledge Discovery and Customer Insight Activities.- 5 Data Mining Techniques.- 6 The Evolution of Customer Relationships and Customer Value.- 7 Main Benefits and Organizational Impacts of CRM within the Bank.- 8 Data Mining Systems Supporting the Marketing Function: The Experience of Banca Monte dei Paschi di Siena.- 9 Conclusion.- References." @default.
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- W626771371 date "2003-03-19" @default.
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- W626771371 title "Customer Relationship Management: Organizational and Technological Perspectives" @default.
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