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- W626903582 abstract "Acknowledgments. Introduction: The Biggest Business Story in Sports. Chapter 1 Turning Fanatics into Fans. Chapter 2 Think Like an Incumbent, Act Like a Challenger. Chapter 3 The Right Leader at the Right Time. Chapter 4 Create Your Own Game. Chapter 5 Expand the Brand. Chapter 6 Playing Well With Others. Chapter 7 Blow the Whistle, Spot the Ball Chapter 8 Are You Having Fun? Notes. References. About the Author. Index." @default.
- W626903582 created "2016-06-24" @default.
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- W626903582 date "2009-08-20" @default.
- W626903582 modified "2023-09-23" @default.
- W626903582 title "ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports" @default.
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