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- W626938135 abstract "Abstract Two experiments indicate that the attractiveness of options moderates the effect of choice overload. More attractive choices reduces consumers' satisfaction with the chosen option, but more unattractive ones increases it. This is because more choice highlights the weaknesses of attractive options but highlights the strengths of unattractive ones." @default.
- W626938135 created "2016-06-24" @default.
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- W626938135 date "2015-12-01" @default.
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- W626938135 title "Attractiveness of options moderates the effect of choice overload" @default.
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- W626938135 doi "https://doi.org/10.1016/j.ijresmar.2015.04.001" @default.
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