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• W62787988 abstract "Changes in eating habits comprise two major trends: The increasing demand for healthy products, and a stressful pace of life that leads to a growing convenience orientation. We link these trends by investigating whether stress, operationalized as time pressure and irregular daily routines, suppresses health orientation in on-the-go consumption. Based on current literature and qualitative research a structural model was developed and empirically tested. Our results surprisingly show that time pressure fosters health orientation regarding on-the-go consumption. Implications for industry and retailers are derived. The contribution of our re-search is to advance the understanding of consumer behaviour regarding on-the-go consumption." @default.
• W62787988 created "2016-06-24" @default.
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• W62787988 date "2010-01-01" @default.
• W62787988 modified "2023-09-23" @default.
• W62787988 title "Determinants of the Demand for Healthy Food: Does Stress Suppress Health Orientation in On-the-go Consumption?" @default.
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• W62787988 doi "https://doi.org/10.2139/ssrn.1582890" @default.
• W62787988 hasPublicationYear "2010" @default.
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