FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W628001745> ?p ?o ?g. }

• W628001745 abstract "Prahalad has started a debate in the last decade regarding the opportunities of doing businesstowards the low-income consumers of emerging markets, which he called Bottom of the Pyramid(BOP) markets. The purpose of this study is to investigate how companies adapt their marketingmix strategies in order to target this type of market. The research is developed as case studieswithin the Brazilian telecom market in order to offer a new BOP setting as previous research hasbeen focusing on Asia and Africa. Semi-structured face-to-face interviews are conducted withmanagers of the prepaid segment of three telecom companies. The study shows that pricestrategies are most important to adapt towards affordability in order to target BOP marketsbecause of consumers’ limited budget. While adaptation in product and place are also seen, theyare not as substantial as in price. The strategy that was not adapted was promotion as traditionalchannels are most common within the Brazilian BOP market. Moreover, companies with astrategy that traditionally have been upper-segment-centric do have to make larger and moreinnovative adaptations in order to market this segment." @default.
• W628001745 created "2016-06-24" @default.
• W628001745 creator A5022796344 @default.
• W628001745 creator A5023829153 @default.
• W628001745 date "2013-01-01" @default.
• W628001745 modified "2023-09-26" @default.
• W628001745 title "Marketing Mix Strategies towards the Bottom of the Pyramid: a study of the Brazilian market" @default.
• W628001745 cites W1505999675 @default.
• W628001745 cites W1527165181 @default.
• W628001745 cites W1562891728 @default.
• W628001745 cites W1575156869 @default.
• W628001745 cites W1586144370 @default.
• W628001745 cites W1592937463 @default.
• W628001745 cites W191012012 @default.
• W628001745 cites W1952615071 @default.
• W628001745 cites W2005061723 @default.
• W628001745 cites W2054955513 @default.
• W628001745 cites W2055056256 @default.
• W628001745 cites W2072086659 @default.
• W628001745 cites W2087442192 @default.
• W628001745 cites W2092007334 @default.
• W628001745 cites W2129996389 @default.
• W628001745 cites W2324384132 @default.
• W628001745 cites W2582377764 @default.
• W628001745 cites W2751998548 @default.
• W628001745 cites W2794875966 @default.
• W628001745 cites W3121951120 @default.
• W628001745 hasPublicationYear "2013" @default.
• W628001745 type Work @default.
• W628001745 sameAs 628001745 @default.
• W628001745 citedByCount "3" @default.
• W628001745 countsByYear W6280017452015 @default.
• W628001745 countsByYear W6280017452017 @default.
• W628001745 countsByYear W6280017452018 @default.
• W628001745 crossrefType "journal-article" @default.
• W628001745 hasAuthorship W628001745A5022796344 @default.
• W628001745 hasAuthorship W628001745A5023829153 @default.
• W628001745 hasConcept C10138342 @default.
• W628001745 hasConcept C112698675 @default.
• W628001745 hasConcept C120665830 @default.
• W628001745 hasConcept C121087249 @default.
• W628001745 hasConcept C121332964 @default.
• W628001745 hasConcept C125308379 @default.
• W628001745 hasConcept C139807058 @default.
• W628001745 hasConcept C142575187 @default.
• W628001745 hasConcept C144024400 @default.
• W628001745 hasConcept C144133560 @default.
• W628001745 hasConcept C16051113 @default.
• W628001745 hasConcept C162853370 @default.
• W628001745 hasConcept C17744445 @default.
• W628001745 hasConcept C182306322 @default.
• W628001745 hasConcept C199539241 @default.
• W628001745 hasConcept C2524010 @default.
• W628001745 hasConcept C2779304628 @default.
• W628001745 hasConcept C2779575352 @default.
• W628001745 hasConcept C33923547 @default.
• W628001745 hasConcept C36289849 @default.
• W628001745 hasConcept C90673727 @default.
• W628001745 hasConcept C94625758 @default.
• W628001745 hasConcept C98147612 @default.
• W628001745 hasConcept C98716237 @default.
• W628001745 hasConceptScore W628001745C10138342 @default.
• W628001745 hasConceptScore W628001745C112698675 @default.
• W628001745 hasConceptScore W628001745C120665830 @default.
• W628001745 hasConceptScore W628001745C121087249 @default.
• W628001745 hasConceptScore W628001745C121332964 @default.
• W628001745 hasConceptScore W628001745C125308379 @default.
• W628001745 hasConceptScore W628001745C139807058 @default.
• W628001745 hasConceptScore W628001745C142575187 @default.
• W628001745 hasConceptScore W628001745C144024400 @default.
• W628001745 hasConceptScore W628001745C144133560 @default.
• W628001745 hasConceptScore W628001745C16051113 @default.
• W628001745 hasConceptScore W628001745C162853370 @default.
• W628001745 hasConceptScore W628001745C17744445 @default.
• W628001745 hasConceptScore W628001745C182306322 @default.
• W628001745 hasConceptScore W628001745C199539241 @default.
• W628001745 hasConceptScore W628001745C2524010 @default.
• W628001745 hasConceptScore W628001745C2779304628 @default.
• W628001745 hasConceptScore W628001745C2779575352 @default.
• W628001745 hasConceptScore W628001745C33923547 @default.
• W628001745 hasConceptScore W628001745C36289849 @default.
• W628001745 hasConceptScore W628001745C90673727 @default.
• W628001745 hasConceptScore W628001745C94625758 @default.
• W628001745 hasConceptScore W628001745C98147612 @default.
• W628001745 hasConceptScore W628001745C98716237 @default.
• W628001745 hasLocation W6280017451 @default.
• W628001745 hasOpenAccess W628001745 @default.
• W628001745 hasPrimaryLocation W6280017451 @default.
• W628001745 hasRelatedWork W1542609424 @default.
• W628001745 hasRelatedWork W1860906584 @default.
• W628001745 hasRelatedWork W1905226000 @default.
• W628001745 hasRelatedWork W2013581175 @default.
• W628001745 hasRelatedWork W2082906793 @default.
• W628001745 hasRelatedWork W2092765055 @default.
• W628001745 hasRelatedWork W2115536565 @default.
• W628001745 hasRelatedWork W2156234156 @default.
• W628001745 hasRelatedWork W2208203908 @default.
• W628001745 hasRelatedWork W2338291011 @default.
• W628001745 hasRelatedWork W2368885140 @default.
• W628001745 hasRelatedWork W2383990270 @default.

• next