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- W628161725 abstract "There have been artists create award winning marketing programs that looked great, and sounded great, but were missing one important ingredient...they didn't produce results. In this paper we will take a look at a marketing program that did produce results, results...$28,000 in free advertising, a front page news story, in rating the system excellent ratings tripled, and most impressive a 26% ridership increase. Today, we'll share this college and general campaign from beginning to end, including media research and strategy, creative rationale and execution, public relations, negotiating for optimum media for your dollar and research before and after the campaign." @default.
- W628161725 created "2016-06-24" @default.
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- W628161725 date "1997-05-01" @default.
- W628161725 modified "2023-09-26" @default.
- W628161725 title "THOSE LEXTRAN DRIVERS: SUCCESSFUL MARKETING USING EMPLOYEES" @default.
- W628161725 hasPublicationYear "1997" @default.
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