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- W628339073 abstract "The current rhetoric involving the new international economic order creates the impression that it is possible and that U.S. firms should begin to adapt to it. The reality is quite different. Domestic political and economic considerations make U.S. agreement doubtful. Implementation problems are nearly insurmountable. And the internal difficulties of the developing nations make much of it of suspect value. This paper analyzes the NIEO so that a more rational evaluation of its impact on international marketing can be achieved." @default.
- W628339073 created "2016-06-24" @default.
- W628339073 creator A5055186113 @default.
- W628339073 date "2016-01-01" @default.
- W628339073 modified "2023-09-27" @default.
- W628339073 title "A Realistic Appraisal of the New International Economic Order" @default.
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- W628339073 doi "https://doi.org/10.1007/978-3-319-16934-7_25" @default.
- W628339073 hasPublicationYear "2016" @default.
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