Matches in SemOpenAlex for { <https://semopenalex.org/work/W628703372> ?p ?o ?g. }
Showing items 1 to 98 of
98
with 100 items per page.
- W628703372 startingPage "1" @default.
- W628703372 abstract "This study proposes Net Transaction Value (NTV), a unified theory of buyer decision-making. NTV hypothesizes that a buyer makes an implicit and subjective calculation before making a purchase in a high involvement context. In making this calculation, the buyer deducts the costs anticipated from a transaction or transaction stream from its associated benefits. In contrast to prior value equal benefits minus cost models, the NTV model conceptually expands, operationally defines, and empirically tests two types of benefits and costs. Benefits in the NTV equation reflect not only those derived from the product or service offering itself, but also from the monetary aspects of the transaction or purchase deal. Costs, over and above the selling price, reflect both the buyer's self-imposed costs as well as the costs sellers impose on the buyer. This study uses the NTV model to develop and test the relationships between these benefit and cost variables and the buyer's perceptions of net transaction value as manifest in purchase intention. Results confirm that the buyer includes the benefits of the product or service offering itself, benefits associated with the price deal, the buyer's own costs over and above price, and seller- imposed costs over and above price in the calculation of NTV. As a result, NTV extends extent research on decision-making and provides a valuable tool for describing, explaining and predicting buyer decisions." @default.
- W628703372 created "2016-06-24" @default.
- W628703372 creator A5028165597 @default.
- W628703372 creator A5082823534 @default.
- W628703372 date "2015-09-10" @default.
- W628703372 modified "2023-09-26" @default.
- W628703372 title "Net Transaction Value: A Model of High-Involvement Decision-Making in Buyer Choice Behavior" @default.
- W628703372 cites W1973008630 @default.
- W628703372 cites W1975818986 @default.
- W628703372 cites W1978234697 @default.
- W628703372 cites W1981329270 @default.
- W628703372 cites W1982440129 @default.
- W628703372 cites W198825371 @default.
- W628703372 cites W1991541658 @default.
- W628703372 cites W2006249521 @default.
- W628703372 cites W2012737242 @default.
- W628703372 cites W2025044726 @default.
- W628703372 cites W2041383209 @default.
- W628703372 cites W2057755272 @default.
- W628703372 cites W2069855092 @default.
- W628703372 cites W2137383487 @default.
- W628703372 cites W2141161961 @default.
- W628703372 cites W2143321706 @default.
- W628703372 cites W2150949020 @default.
- W628703372 cites W2339441210 @default.
- W628703372 cites W2346208679 @default.
- W628703372 cites W2610830521 @default.
- W628703372 hasPublicationYear "2015" @default.
- W628703372 type Work @default.
- W628703372 sameAs 628703372 @default.
- W628703372 citedByCount "0" @default.
- W628703372 crossrefType "journal-article" @default.
- W628703372 hasAuthorship W628703372A5028165597 @default.
- W628703372 hasAuthorship W628703372A5082823534 @default.
- W628703372 hasConcept C119857082 @default.
- W628703372 hasConcept C144133560 @default.
- W628703372 hasConcept C151730666 @default.
- W628703372 hasConcept C162324750 @default.
- W628703372 hasConcept C162853370 @default.
- W628703372 hasConcept C175444787 @default.
- W628703372 hasConcept C199360897 @default.
- W628703372 hasConcept C2524010 @default.
- W628703372 hasConcept C2776291640 @default.
- W628703372 hasConcept C2779343474 @default.
- W628703372 hasConcept C2780378061 @default.
- W628703372 hasConcept C33923547 @default.
- W628703372 hasConcept C41008148 @default.
- W628703372 hasConcept C75949130 @default.
- W628703372 hasConcept C86803240 @default.
- W628703372 hasConcept C90673727 @default.
- W628703372 hasConcept C98965940 @default.
- W628703372 hasConceptScore W628703372C119857082 @default.
- W628703372 hasConceptScore W628703372C144133560 @default.
- W628703372 hasConceptScore W628703372C151730666 @default.
- W628703372 hasConceptScore W628703372C162324750 @default.
- W628703372 hasConceptScore W628703372C162853370 @default.
- W628703372 hasConceptScore W628703372C175444787 @default.
- W628703372 hasConceptScore W628703372C199360897 @default.
- W628703372 hasConceptScore W628703372C2524010 @default.
- W628703372 hasConceptScore W628703372C2776291640 @default.
- W628703372 hasConceptScore W628703372C2779343474 @default.
- W628703372 hasConceptScore W628703372C2780378061 @default.
- W628703372 hasConceptScore W628703372C33923547 @default.
- W628703372 hasConceptScore W628703372C41008148 @default.
- W628703372 hasConceptScore W628703372C75949130 @default.
- W628703372 hasConceptScore W628703372C86803240 @default.
- W628703372 hasConceptScore W628703372C90673727 @default.
- W628703372 hasConceptScore W628703372C98965940 @default.
- W628703372 hasIssue "2" @default.
- W628703372 hasLocation W6287033721 @default.
- W628703372 hasOpenAccess W628703372 @default.
- W628703372 hasPrimaryLocation W6287033721 @default.
- W628703372 hasRelatedWork W1598271058 @default.
- W628703372 hasRelatedWork W1835081631 @default.
- W628703372 hasRelatedWork W1966568160 @default.
- W628703372 hasRelatedWork W2009777740 @default.
- W628703372 hasRelatedWork W2019442983 @default.
- W628703372 hasRelatedWork W2032072016 @default.
- W628703372 hasRelatedWork W2034207370 @default.
- W628703372 hasRelatedWork W2035771999 @default.
- W628703372 hasRelatedWork W2047851078 @default.
- W628703372 hasRelatedWork W2052045375 @default.
- W628703372 hasRelatedWork W2120050446 @default.
- W628703372 hasRelatedWork W2154788706 @default.
- W628703372 hasRelatedWork W2170500788 @default.
- W628703372 hasRelatedWork W235211714 @default.
- W628703372 hasRelatedWork W2593794205 @default.
- W628703372 hasRelatedWork W2618297140 @default.
- W628703372 hasRelatedWork W2789936071 @default.
- W628703372 hasRelatedWork W984304143 @default.
- W628703372 hasRelatedWork W2285557217 @default.
- W628703372 hasRelatedWork W2597045689 @default.
- W628703372 hasVolume "4" @default.
- W628703372 isParatext "false" @default.
- W628703372 isRetracted "false" @default.
- W628703372 magId "628703372" @default.
- W628703372 workType "article" @default.