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- W62997955 abstract "It is wildly believed that the information sharing and cooperation become important now for improving the performance of the retailer and the manufacturer of the short lifcycle prod- uct. This paper suggests a way to enhance the competency of short lifecycle products by integrat- ing the markdown pricing policy into the aggregate production planning.An Aggregate Production Planning -Markdown Pricing Model (APP-MP) has been developed in this paper,which is a fuzzy nonlinear programming with fuzzy objective and fuzzy constraints. The fuzzy programming model can somewhat interpret the uncertainty of business information and be applied to practical APP-MP problem.A numerical example demonstrates the feasibility of applying the proposed model to APP- MP problem. The proposed model, which yields a compromise solution and the decision maker's overall levels of satisfaction, is proved to be effective on making more profits for the manufacturer and the retailer by a numerical example." @default.
- W62997955 created "2016-06-24" @default.
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- W62997955 date "2008-01-01" @default.
- W62997955 modified "2023-09-27" @default.
- W62997955 title "The application of fuzzy programming to the aggregate production planning-markdown pricing problem" @default.
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