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- W632497971 abstract "Understanding the marketing process The marketing planning process: 1 The marketing planning process: 2 The customer and market audit The product audit Setting marketing objectives and strategies The communication plan: 1 The communication plan: 2 The pricing plan Place: the distribution and customer service plan Marketing information, forecasting and organization Designing and implementing a marketing planning system" @default.
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- W632497971 date "2004-09-21" @default.
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- W632497971 title "Marketing: A Complete Guide in Pictures" @default.
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