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- W633941427 abstract "Here, Broydrick seeks to help readers learn from practical ideas, so that profits will soar and innovation will flourish. This guide demonstrates how managers can distinguish themselves from competition and increase market share. Each of chapters describes a way to add value to a product or service, including how to avoid the Commodity Zone - a black hole of me too that produces lower evaporating profits. Further chapters include discussion on how to: defy comparison; select your customers; remove risk; narrow your offerings; be consistent; tell truth; and keep in touch." @default.
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- W633941427 date "1996-06-01" @default.
- W633941427 modified "2023-09-27" @default.
- W633941427 title "The 7 Universal Laws of Customer Value: How to Win Customers & Influence Markets" @default.
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