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- W634905293 abstract "Chapter 1: Introduction to tourism marketing. Chapter 2: Strategic marketing framework. Chapter 3: Tourism markets. Chapter 4: Marketing research. Chapter 5: Tourism services marketing mix. Chapter 6: Product. Chapter 7: Pricing. Chapter 8: Marketing communications. Chapter 9: Promotion. Chapter 10: Customer relationship management. Chapter 11: Distribution. Chapter 12: Destination marketing." @default.
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- W634905293 date "2008-03-10" @default.
- W634905293 modified "2023-09-26" @default.
- W634905293 title "Tourism Marketing: An Asia-Pacific Perspective" @default.
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