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- W635013291 abstract "1: Innovative strategy: Breakthroughs in value Market innovation The value proposition Outsmarting your competitors Business planning The value web The business model Proof of concept IP strategy Design sells itself Setting the standard The market round of finance. 2: The creative process: Collaborative alliances Accelerated solutions Creative culture Inspirational leadership Products to fit customers Multi-disciplinary teams Excellence in sales Sourcing ideas/technology transfer Fast track IP. 3: Inventive marketing: Marketing strategy Spotting fast-breaking trends Differentiation and engagement Reality checks The brand experience Product launches The buying process Media planning Customer intimacy Channelling alignment What retailers want." @default.
- W635013291 created "2016-06-24" @default.
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- W635013291 date "2005-10-19" @default.
- W635013291 modified "2023-09-26" @default.
- W635013291 title "From Idea to Profit: How to Market Innovative Products and Services" @default.
- W635013291 hasPublicationYear "2005" @default.
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