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- W637511654 abstract "This article begins with an analysis of the state of the field of consumer research and scrutinizes three leading streams of research: the cognitive response paradigm, attitude theory, and the interpretive turn. After arguing that the field lacks direction and risks being overwhelmed by many fragmented additions to knowledge, I propose a unified approach to consumer research integrating consumer behavior with consumer action. The underlying theme is that consumers undergo a fundamental tension between selfhood and sociality, and agency in the form of self-regulation functions to reconcile the tension, thereby helping consumers achieve moral balance, integration of personal and social identity, and personal and social flourishing." @default.
- W637511654 created "2016-06-24" @default.
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- W637511654 date "2006-01-01" @default.
- W637511654 modified "2023-09-28" @default.
- W637511654 title "Explaining Consumer Behavior and Consumer Action: From Fragmentation to Unit" @default.
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