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- W637568483 abstract "Basically, postmodernism could be said to be about not accepting the thought of that there should be one way of doing things and one way only. It is an ”incredulity towards metanarratives” (Brown, 1999:32) The most important thing that postmodernism has contributed with is the proponents to break with conventions and question the fundamental. Fragmentation, which is an important part of postmodernism, refers to peoples growing unwillingness to form themselves in groups such as nation states and social organizations. People of today are much more complex and individualistic than before and therefore harder to group." @default.
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- W637568483 date "2003-01-01" @default.
- W637568483 modified "2023-09-23" @default.
- W637568483 title "How postmodern is the Swedish advertising industry" @default.
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