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- W638861027 abstract "This book is a guide to every aspect of telemarketing to suit the novice or the professional. First published in 1986, this new version takes account of advances in telecommunications in the last three years and includes toll-free 0800 numbers and 25 ways to make the most of your telephone. It describes in detail every stage of setting up an inhouse marketing operation, from script-writing to interviewing personnel, as well as how and why to choose and make use of a telephone marketing bureau." @default.
- W638861027 created "2016-06-24" @default.
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- W638861027 date "1989-01-01" @default.
- W638861027 modified "2023-09-26" @default.
- W638861027 title "The telemarketing handbook" @default.
- W638861027 hasPublicationYear "1989" @default.
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