Matches in SemOpenAlex for { <https://semopenalex.org/work/W63892207> ?p ?o ?g. }
Showing items 1 to 70 of
70
with 100 items per page.
- W63892207 endingPage "82" @default.
- W63892207 startingPage "49" @default.
- W63892207 abstract "Retailers that attempt to gain competitive advantage against the intensive competition and developments existing in the retailing sector, tend to develop their own branded products as a different strategy. The gradually increasing of the tendency to private labels by the retailers makes this subject a focus of interest especially in recent years in our country. Thus, retailers’ branded products which retailers own and sell only in their own stores are called “private label products†and these products are examined in the study. The purpose of this study is to make a guide for retailers which want to develop private label products in Turkey. For this reason, marketing process for retailers’ private label products is reviewed in detail and marketing strategies of private label products are presented in the first part of this paper. In the next part of the study, a field research was done on retail food enterprises which have private label products in Bursa." @default.
- W63892207 created "2016-06-24" @default.
- W63892207 creator A5004681323 @default.
- W63892207 date "2009-01-01" @default.
- W63892207 modified "2023-09-23" @default.
- W63892207 title "MARKETING STRATEGIES OF PRIVATE LABEL PRODUCTS AND A FIELD RESEARCH ON RETAIL FOOD ENTERPRISES IN BURSA" @default.
- W63892207 hasPublicationYear "2009" @default.
- W63892207 type Work @default.
- W63892207 sameAs 63892207 @default.
- W63892207 citedByCount "1" @default.
- W63892207 countsByYear W638922072018 @default.
- W63892207 crossrefType "posted-content" @default.
- W63892207 hasAuthorship W63892207A5004681323 @default.
- W63892207 hasConcept C111919701 @default.
- W63892207 hasConcept C144133560 @default.
- W63892207 hasConcept C162853370 @default.
- W63892207 hasConcept C185592680 @default.
- W63892207 hasConcept C18903297 @default.
- W63892207 hasConcept C2779084295 @default.
- W63892207 hasConcept C2987718291 @default.
- W63892207 hasConcept C31903555 @default.
- W63892207 hasConcept C41008148 @default.
- W63892207 hasConcept C54750564 @default.
- W63892207 hasConcept C86803240 @default.
- W63892207 hasConcept C91306197 @default.
- W63892207 hasConcept C98045186 @default.
- W63892207 hasConceptScore W63892207C111919701 @default.
- W63892207 hasConceptScore W63892207C144133560 @default.
- W63892207 hasConceptScore W63892207C162853370 @default.
- W63892207 hasConceptScore W63892207C185592680 @default.
- W63892207 hasConceptScore W63892207C18903297 @default.
- W63892207 hasConceptScore W63892207C2779084295 @default.
- W63892207 hasConceptScore W63892207C2987718291 @default.
- W63892207 hasConceptScore W63892207C31903555 @default.
- W63892207 hasConceptScore W63892207C41008148 @default.
- W63892207 hasConceptScore W63892207C54750564 @default.
- W63892207 hasConceptScore W63892207C86803240 @default.
- W63892207 hasConceptScore W63892207C91306197 @default.
- W63892207 hasConceptScore W63892207C98045186 @default.
- W63892207 hasIssue "2" @default.
- W63892207 hasLocation W638922071 @default.
- W63892207 hasOpenAccess W63892207 @default.
- W63892207 hasPrimaryLocation W638922071 @default.
- W63892207 hasRelatedWork W1042870982 @default.
- W63892207 hasRelatedWork W1577361763 @default.
- W63892207 hasRelatedWork W1953601025 @default.
- W63892207 hasRelatedWork W1997125129 @default.
- W63892207 hasRelatedWork W2164229703 @default.
- W63892207 hasRelatedWork W2277676425 @default.
- W63892207 hasRelatedWork W2292543206 @default.
- W63892207 hasRelatedWork W2334842000 @default.
- W63892207 hasRelatedWork W2367623224 @default.
- W63892207 hasRelatedWork W2702191488 @default.
- W63892207 hasRelatedWork W2772563151 @default.
- W63892207 hasRelatedWork W2901180407 @default.
- W63892207 hasRelatedWork W3046140444 @default.
- W63892207 hasRelatedWork W3138454770 @default.
- W63892207 hasRelatedWork W3181045272 @default.
- W63892207 hasRelatedWork W560868367 @default.
- W63892207 hasRelatedWork W1479954005 @default.
- W63892207 hasRelatedWork W1498015785 @default.
- W63892207 hasRelatedWork W2937284499 @default.
- W63892207 hasRelatedWork W3124336351 @default.
- W63892207 hasVolume "9" @default.
- W63892207 isParatext "false" @default.
- W63892207 isRetracted "false" @default.
- W63892207 magId "63892207" @default.
- W63892207 workType "article" @default.