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- W639830799 abstract "In 1992, most pundits accepted famous line of Clinton campaign that election was about the economy, stupid. But in 1994, with economy flourishing, voters dumped Democrats. What happened? Why? What is likely to happen next? Ben Wattenberg answers with Values Matter Most, a book that is, at once, a fascinating and lively inside political story, a nuanced portrait of America in mid-nineties, and a stark political thesis. In controversial 1970 bestseller The Real Majority, Wattenberg and Richard Scammon argued that the social - now often called - including crime, welfare, race, discipline, drugs, promiscuity and prayer - had suddenly become coequal with economics as key to voter behavior. They warned Democrats to pay attention, or they would lose. They didn't, and they did. Now, after 25 years of social deterioration in America, Wattenberg dramatically advances argument. He says that concern about values has become number one issue, and properly so. Wattenberg vividly narrates history of values issue in American politics. He says that whichever party and candidates now best understand social concerns of a restless electorate, and act upon these issues, will be rewarded in national, state, and local elections in 1996 and beyond. He caps his analysis with strategy lessons for Republicans, Democrats, and potential third (or even fourth or fifth) party candidates." @default.
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- W639830799 date "1996-05-01" @default.
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- W639830799 title "Values matter most: how Republicans or Democrats or a third party can win and renew the American way of life" @default.
- W639830799 doi "https://doi.org/10.5860/choice.33-5330c" @default.
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