Matches in SemOpenAlex for { <https://semopenalex.org/work/W640202566> ?p ?o ?g. }
Showing items 1 to 79 of
79
with 100 items per page.
- W640202566 abstract "A complete and comprehensive handbook for the application of mining techniques in marketing and customer relationship management. It combines a technical and a business perspective, bridging the gap between mining and its use in marketing.It guides readers through all the phases of the mining process, presenting a solid mining methodology, mining best practices and recommendations for the use of the mining results for effective marketing. It answers the crucial question of 'what to use' by proposing mining marts and full lists of KPIs for all major industries.Data mining algorithms are presented in a simple and comprehensive way for the business users along with real-world application examples from all major industries.The book is mainly addressed to marketers, business analysts and mining practitioners who are looking for a how-to guide on mining. It presents the authors' knowledge and experience from the data mining trenches, revealing the secrets for mining success." @default.
- W640202566 created "2016-06-24" @default.
- W640202566 creator A5032071147 @default.
- W640202566 creator A5074552491 @default.
- W640202566 date "2010-03-01" @default.
- W640202566 modified "2023-09-26" @default.
- W640202566 title "Data Mining Techniques in CRM: Inside Customer Segmentation" @default.
- W640202566 hasPublicationYear "2010" @default.
- W640202566 type Work @default.
- W640202566 sameAs 640202566 @default.
- W640202566 citedByCount "74" @default.
- W640202566 countsByYear W6402025662012 @default.
- W640202566 countsByYear W6402025662013 @default.
- W640202566 countsByYear W6402025662014 @default.
- W640202566 countsByYear W6402025662015 @default.
- W640202566 countsByYear W6402025662016 @default.
- W640202566 countsByYear W6402025662017 @default.
- W640202566 countsByYear W6402025662018 @default.
- W640202566 countsByYear W6402025662019 @default.
- W640202566 countsByYear W6402025662020 @default.
- W640202566 countsByYear W6402025662021 @default.
- W640202566 crossrefType "book" @default.
- W640202566 hasAuthorship W640202566A5032071147 @default.
- W640202566 hasAuthorship W640202566A5074552491 @default.
- W640202566 hasConcept C111919701 @default.
- W640202566 hasConcept C124101348 @default.
- W640202566 hasConcept C124670913 @default.
- W640202566 hasConcept C144133560 @default.
- W640202566 hasConcept C162853370 @default.
- W640202566 hasConcept C174998907 @default.
- W640202566 hasConcept C2522767166 @default.
- W640202566 hasConcept C2767350 @default.
- W640202566 hasConcept C41008148 @default.
- W640202566 hasConcept C56739046 @default.
- W640202566 hasConcept C80309976 @default.
- W640202566 hasConcept C85345410 @default.
- W640202566 hasConcept C98045186 @default.
- W640202566 hasConcept C98825075 @default.
- W640202566 hasConceptScore W640202566C111919701 @default.
- W640202566 hasConceptScore W640202566C124101348 @default.
- W640202566 hasConceptScore W640202566C124670913 @default.
- W640202566 hasConceptScore W640202566C144133560 @default.
- W640202566 hasConceptScore W640202566C162853370 @default.
- W640202566 hasConceptScore W640202566C174998907 @default.
- W640202566 hasConceptScore W640202566C2522767166 @default.
- W640202566 hasConceptScore W640202566C2767350 @default.
- W640202566 hasConceptScore W640202566C41008148 @default.
- W640202566 hasConceptScore W640202566C56739046 @default.
- W640202566 hasConceptScore W640202566C80309976 @default.
- W640202566 hasConceptScore W640202566C85345410 @default.
- W640202566 hasConceptScore W640202566C98045186 @default.
- W640202566 hasConceptScore W640202566C98825075 @default.
- W640202566 hasLocation W6402025661 @default.
- W640202566 hasOpenAccess W640202566 @default.
- W640202566 hasPrimaryLocation W6402025661 @default.
- W640202566 hasRelatedWork W106183253 @default.
- W640202566 hasRelatedWork W1479754761 @default.
- W640202566 hasRelatedWork W1481230954 @default.
- W640202566 hasRelatedWork W1503025338 @default.
- W640202566 hasRelatedWork W1534608649 @default.
- W640202566 hasRelatedWork W1546647560 @default.
- W640202566 hasRelatedWork W1565377632 @default.
- W640202566 hasRelatedWork W2007604095 @default.
- W640202566 hasRelatedWork W2011799606 @default.
- W640202566 hasRelatedWork W2015557855 @default.
- W640202566 hasRelatedWork W2052309873 @default.
- W640202566 hasRelatedWork W2059888405 @default.
- W640202566 hasRelatedWork W2062828236 @default.
- W640202566 hasRelatedWork W2075150581 @default.
- W640202566 hasRelatedWork W2104719746 @default.
- W640202566 hasRelatedWork W2140190241 @default.
- W640202566 hasRelatedWork W2147953360 @default.
- W640202566 hasRelatedWork W2165385958 @default.
- W640202566 hasRelatedWork W2492283792 @default.
- W640202566 hasRelatedWork W2513975426 @default.
- W640202566 isParatext "false" @default.
- W640202566 isRetracted "false" @default.
- W640202566 magId "640202566" @default.
- W640202566 workType "book" @default.