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- W640330169 abstract "Built to Change. MANDATE: BUILD THE CUSTOMER'S COMMUNITY. Grow the Masterbrand Community. Interactivate the Brand.comm. Extend the Online Community. Masterbrand: Sun Microsystems. THE INSIDE JOB: COACH THE CUSTOMER'S TEAM. Coach the Customer's Team. Organize to Brand-Build. Masterbrand: Charles Schwab & Co. Unify the Diverse Community. THE WORLD OUTSIDE: MANEUVER THE MASTERBRAND. Outbrand the Competition. Masterbrand: America Online. Interglocalize the Masterbrand. Moving Forward with the Mandate. Epilogue. Endnotes. Additional Sources. Acknowledgments. Index. About the Authors." @default.
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- W640330169 date "2000-09-01" @default.
- W640330169 modified "2023-09-27" @default.
- W640330169 title "The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value" @default.
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