Matches in SemOpenAlex for { <https://semopenalex.org/work/W640744729> ?p ?o ?g. }
- W640744729 abstract "In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners." @default.
- W640744729 created "2016-06-24" @default.
- W640744729 creator A5034061494 @default.
- W640744729 creator A5057283784 @default.
- W640744729 date "2014-01-30" @default.
- W640744729 modified "2023-10-01" @default.
- W640744729 title "Service-Dominant Logic: Premises, Perspectives, Possibilities" @default.
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