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- W640904167 abstract "Taxis are an important part of public transport in Melbourne carrying over 30 million passengers and earning in excess of $88 million in revenue annually, but there has been relatively little research into the industry. This paper describes some market research on the sociodemographic characteristics of taxi users and non-users in Melbourne. The paper develops a model of the market for taxis and investigates fare elasticities. It provides a basis upon which marketing of the industry may begin and stresses the importance of marketing an integrated public transport system of which taxis are a key part. (Author/TRRL)" @default.
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- W640904167 date "1985-01-01" @default.
- W640904167 modified "2023-09-23" @default.
- W640904167 title "THE FORGOTTEN PUBLIC TRANSPORT MODE: MARKET RESEARCH INTO MELBOURNE'S TAXIS" @default.
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