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- W641553661 abstract "This paper outlines the major problems and decisions that must be considered in developing a successful marketing program for a high speed ground transport system. Each of the major elements of an integrated transport marketing program is considered: product-policy; pricing structure and strategy; selection of marketing channels; and choice of promotional media. In addition, the paper examines some of the special problems encountered in conducting market research when the product under study involves transport services. Finally, the paper explores several of the problems and issues involved in attempting to develop an effective transport marketing program under government regulatory constraints." @default.
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- W641553661 date "1974-01-01" @default.
- W641553661 modified "2023-09-24" @default.
- W641553661 title "MARKETING HIGH SPEED GROUND TRANSPORT" @default.
- W641553661 hasPublicationYear "1974" @default.
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