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- W64253170 abstract "The present study focuses on the phenomenon of using foreign language, or a language mix in advertising messages on the Swedish consumer market. The purpose established for the research was to see ..." @default.
- W64253170 created "2016-06-24" @default.
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- W64253170 date "2010-01-01" @default.
- W64253170 modified "2023-09-24" @default.
- W64253170 title "Consumer perception and decoding of language-mixed advertisements in the Swedish consumer market" @default.
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