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- W642744101 abstract "Part one: Introduction - What is leisure? What is marketing? Part two: Leisure and marketing concepts - The market The business environment Strategic marketing planning Part three: Leisure and the marketing mix - Product Price Place: Promotion Part four: Key marketing issues in the different sectors of leisure Part five: Topical issues in leisure marketing Globalisation and leisure marketing Market research in leisure Ethical challenges in leisure marketing Part six: Case studies Part seven: The future of leisure marketing." @default.
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- W642744101 date "2005-02-17" @default.
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- W642744101 title "Leisure Marketing: A Global Perspective" @default.
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