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- W643352021 abstract "TRRL has studied the effects of a distribution of bus service information leaflets, to determine whether expenditure on such activities can be justified by resultant increases in traffic. A well-established network of eight rural services in south and west Yorkshire was chosen for the study. Principal findings were that the extra revenue attributable directly to the information leaflet was some four times the cost of production and distribution. Patronage on the bus services in the area covered by the information leaflet was up by 13 per cent four weeks after distribution and was still detectably above the pre-distribution level 17 weeks after distribution. Additionally, extra rural interchange traffic was generated at points where the services connected.(a) /TRRL/" @default.
- W643352021 created "2016-06-24" @default.
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- W643352021 date "1978-01-01" @default.
- W643352021 modified "2023-09-27" @default.
- W643352021 title "COSTS AND BENEFITS OF A BUS-SERVICE INFORMATION LEAFLET" @default.
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