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- W643401622 abstract "Tests differences in response rates associated with multiple exposures to interactive call-to-actions. How many interactive exposures does it take to elicit a response? Includes biometric measures." @default.
- W643401622 created "2016-06-24" @default.
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- W643401622 date "2008-01-01" @default.
- W643401622 modified "2023-09-27" @default.
- W643401622 title "Minimum effective frequency for iTV ads" @default.
- W643401622 hasPublicationYear "2008" @default.
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