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- W644601775 abstract "事件营销是旅游目的地品牌个性塑造的有效手段,它的基本路径是：独特资源→事件展示→个性提炼→资源匹配→品牌体验,通过循环强化和延伸发展逐渐形成旅游目的地品牌个性。事件的创新性、国际性、持续性保障了公众对旅游目的地品牌的高关注度,事件的主题性、情节性、匹配性、融合性保障了公众对旅游目的地品牌的高卷入度,这些特性是事件塑造旅游目的地品牌个性的前提。" @default.
- W644601775 created "2016-06-24" @default.
- W644601775 creator A5071488392 @default.
- W644601775 creator A5080055986 @default.
- W644601775 date "2015-03-15" @default.
- W644601775 modified "2023-09-24" @default.
- W644601775 title "事件塑造旅游目的地品牌个性的机理——基于“张家界现象”的案例研究" @default.
- W644601775 doi "https://doi.org/10.13438/j.cnki.jdxb.2015.02.012" @default.
- W644601775 hasPublicationYear "2015" @default.
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