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- W644982593 abstract "A guide to advertising which offers alternative forms of campaigns with different messages addressed to different markets through different media. International in outlook, the book presents its ideas without using specific cases or costings." @default.
- W644982593 created "2016-06-24" @default.
- W644982593 creator A5045128190 @default.
- W644982593 date "1997-01-01" @default.
- W644982593 modified "2023-09-27" @default.
- W644982593 title "Successful advertising: Key alternative approaches : a management handbook of worldwide principles" @default.
- W644982593 hasPublicationYear "1997" @default.
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