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- W645088209 abstract "Social media have become important communicative platforms for tourism marketers but it is not clear if and how the communicative language of marketertoconsumer is different from consumer-to-consumer. Given the enormous growth of both tourism and social media in China, this paper focuses on patterns in language use by the Chinese tourism marketers on Weibo. Using systemic semiotic approach, it selects and investigates two corpora of communication on Weibo tourism to consumer and consumer to consumer. This study expects to provide the firm understanding and categorize the patterns in the language used by Chinese social media marketers so that differences to consumer language can be identified and tourism marketers can learn about language conventions apparent in these social media." @default.
- W645088209 created "2016-06-24" @default.
- W645088209 creator A5082506167 @default.
- W645088209 date "2014-01-01" @default.
- W645088209 modified "2023-09-26" @default.
- W645088209 title "Tourism Marketing Communications on a Chinese Social Media Platform" @default.
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