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- W645330568 abstract "The objective of the research was to examine customers’ values and attitudes regarding environmental sustainability in rural tourism. The thesis is part of the KESMA II project the purpose of which is to develop the sustainability of enterprises in the field of the rural tourism and utilize it in selling and marketing. Enterprises in rural tourism want to develop their businesses in order to comply with environmental sustainability. The problem is that these enterprises do not know the customers’ points of view, which is important in a continuum of the business. In order to gather detailed data on the customers’ values and attitudes, qualitative research methods were applied. Consequently, two kinds of qualitative methods were used to get more valuable information about the customers. The diary method was seen as a good way to get information otherwise inaccessible. The purpose of the phone interviews was to get direct answers to direct questions and receive more valuable information. The results of the research indicate that Finns are generally aware of sustainable development in tourism and of environmental sustainability in particular. The research revealed that customers support the intentions of rural tourism enterprises to be more environmentally friendly. It also gave vital information to the enterprises on customers’ needs and opinions. The results can be utilized in enterprises’ customer-oriented marketing and service development. Enterprises can develop more customer friendly products and services based on the results, which guarantees that a customer uses the same services again." @default.
- W645330568 created "2016-06-24" @default.
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- W645330568 date "2014-01-01" @default.
- W645330568 modified "2023-09-27" @default.
- W645330568 title "Customers' values and attitudes regarding environmental sustainability in rural tourism" @default.
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