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- W647514811 abstract "LEVERAGING THE WEB FOR MARKETING--A PREVIEW. Internet Overview. Marketing on the Internet: The Big Picture. SUCCESSFUL MARKETING ON THE INTERNET. The World Wide Web, and Using It for Business. Effective WWW Marketing--An Integrated Approach. Caution, Security, and Customs of the Natives--A Cautionary Tale. CONSTRUCTING EFFECTIVE WEB SITES. Preparing HTML Documents for the World Wide Web. Adding Graphics, Sound, Databases, Action and Interactivity to a Web Site. Homepages That Work: Best Practices for Marketing. ONLINE RESOURCES FOR INTERNET MARKETING. Power-Searching the Web. Important World Wide Web Resources and Sites Supporting Internet Marketing. Business to Business: Cyber-Advertising Agencies, Venture Capital, Web Services, and Information. Expanding your Internet Marketing Tool Kit. Epilogue. Appendices. Glossary. Index." @default.
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- W647514811 date "1996-12-06" @default.
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- W647514811 title "Marketing on the Internet" @default.
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