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- W64758035 abstract "After introducing the Marcom manager, the most urgent task is to define its work scope and refine the job descriptions. This chapter introduces the job descriptions covered in the “integration” scope." @default.
- W64758035 created "2016-06-24" @default.
- W64758035 creator A5077053280 @default.
- W64758035 date "2013-01-01" @default.
- W64758035 modified "2023-09-25" @default.
- W64758035 title "The Function of Marcom Manager: Integrating Scope" @default.
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- W64758035 doi "https://doi.org/10.1007/978-3-642-38091-4_5" @default.
- W64758035 hasPublicationYear "2013" @default.
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