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- W648720722 abstract "The influence on national cultures of international business is an important new field of study. Conflicts are already apparent between homogeneity and global standards on the one hand, and cultural identity and national values on the other." @default.
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- W648720722 date "2003-01-01" @default.
- W648720722 modified "2023-09-27" @default.
- W648720722 title "The Internationalisation of Culture Based Business : Informal Networking, Endorsements and Agreements" @default.
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