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- W649326042 abstract "Many publicity campaigns target young drivers. Close targeting of a group can reduce a campaign’s impact. There is a trade-off between ?? the fewer people impacted, and ?? a greater impact on each group member. Despite their higher risk, young drivers are a minority of fatality involved drives. Demographic changes imply a further decline in this proportion. Target groups should be set so as to optimise resource use, which means a close interaction between those who define a road safety problem (based on crash data and research data) and those who design countermeasures." @default.
- W649326042 created "2016-06-24" @default.
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- W649326042 date "2001-01-01" @default.
- W649326042 modified "2023-09-27" @default.
- W649326042 title "Targeting young drivers? Need to re-think" @default.
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