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- W649532283 abstract "Two studies investigated the effect of a grammatical error in ad copy on attitude towards the ad (Aad) and recall. Study 1 hypothesized more negative Aad and higher recall of copy with a grammatical error, and Study 2 examined the effect of specific types of grammatical errors. Overall, the findings suggest that people tend not to notice grammatical errors when reading ad copy under normal conditions." @default.
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- W649532283 date "2014-12-16" @default.
- W649532283 modified "2023-09-23" @default.
- W649532283 title "Grammatical Errors in Ad Copy: Effect on Attitude Towards the Ad and Recall" @default.
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- W649532283 doi "https://doi.org/10.1007/978-3-319-13162-7_67" @default.
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