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- W649631346 abstract "The research investigates Chinese consumers’ motives to join online buying groups organized by institutional initiators. Over 400 samples were collected via an online survey by performing purposive sampling with data provided by leading group buying websites in China. Multiple regressions were used to test research model." @default.
- W649631346 created "2016-06-24" @default.
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- W649631346 date "2014-10-08" @default.
- W649631346 modified "2023-09-26" @default.
- W649631346 title "The Consumer’s Online Group Buying Influential Factor Model: An Empirical Study in China" @default.
- W649631346 doi "https://doi.org/10.1007/978-3-319-10873-5_266" @default.
- W649631346 hasPublicationYear "2014" @default.
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