Matches in SemOpenAlex for { <https://semopenalex.org/work/W650715> ?p ?o ?g. }
Showing items 1 to 74 of
74
with 100 items per page.
- W650715 endingPage "273" @default.
- W650715 startingPage "264" @default.
- W650715 abstract "This chapter discusses a case study on youth markets for financial services. The youth market covers 15–24 year-olds—a total of 9 million people. They represented 16.3% of the population in 1986, decreasing to 14.2% in 1991. The proportion is expected to fall to 12% by the year 2000, although it will rise again thereafter. The banks and, more recently, the building societies have segmented their markets along various dimensions: geographic; demographic; psychographic to include life styles, personality and social class; and behavioral to include benefits sought and usage patterns. As a prerequisite to designing a marketing strategy for the youth market, market information was gathered using a self-completion survey questionnaire. Other demographic data collected related to social class and accommodation. About 22% of respondents had an account with more than one bank. The respondents' main account, that is, the one most often used, involved a mixture of current, cash-card, and deposit/savings account. Some 19% of these accounts had been opened by the time the respondents were 12 years old, and a further 23% between 13 and 15 years." @default.
- W650715 created "2016-06-24" @default.
- W650715 creator A5047484379 @default.
- W650715 date "1993-01-01" @default.
- W650715 modified "2023-10-16" @default.
- W650715 title "Youth markets for financial services" @default.
- W650715 doi "https://doi.org/10.1016/b978-0-7506-0661-5.50039-4" @default.
- W650715 hasPublicationYear "1993" @default.
- W650715 type Work @default.
- W650715 sameAs 650715 @default.
- W650715 citedByCount "1" @default.
- W650715 crossrefType "book-chapter" @default.
- W650715 hasAuthorship W650715A5047484379 @default.
- W650715 hasConcept C10138342 @default.
- W650715 hasConcept C110888244 @default.
- W650715 hasConcept C125308379 @default.
- W650715 hasConcept C139043278 @default.
- W650715 hasConcept C144024400 @default.
- W650715 hasConcept C144133560 @default.
- W650715 hasConcept C145097563 @default.
- W650715 hasConcept C149923435 @default.
- W650715 hasConcept C15744967 @default.
- W650715 hasConcept C157660682 @default.
- W650715 hasConcept C162324750 @default.
- W650715 hasConcept C162853370 @default.
- W650715 hasConcept C169760540 @default.
- W650715 hasConcept C187288502 @default.
- W650715 hasConcept C19244329 @default.
- W650715 hasConcept C192481860 @default.
- W650715 hasConcept C2778083465 @default.
- W650715 hasConcept C2908647359 @default.
- W650715 hasConcept C2983355114 @default.
- W650715 hasConcept C34447519 @default.
- W650715 hasConcept C77805123 @default.
- W650715 hasConceptScore W650715C10138342 @default.
- W650715 hasConceptScore W650715C110888244 @default.
- W650715 hasConceptScore W650715C125308379 @default.
- W650715 hasConceptScore W650715C139043278 @default.
- W650715 hasConceptScore W650715C144024400 @default.
- W650715 hasConceptScore W650715C144133560 @default.
- W650715 hasConceptScore W650715C145097563 @default.
- W650715 hasConceptScore W650715C149923435 @default.
- W650715 hasConceptScore W650715C15744967 @default.
- W650715 hasConceptScore W650715C157660682 @default.
- W650715 hasConceptScore W650715C162324750 @default.
- W650715 hasConceptScore W650715C162853370 @default.
- W650715 hasConceptScore W650715C169760540 @default.
- W650715 hasConceptScore W650715C187288502 @default.
- W650715 hasConceptScore W650715C19244329 @default.
- W650715 hasConceptScore W650715C192481860 @default.
- W650715 hasConceptScore W650715C2778083465 @default.
- W650715 hasConceptScore W650715C2908647359 @default.
- W650715 hasConceptScore W650715C2983355114 @default.
- W650715 hasConceptScore W650715C34447519 @default.
- W650715 hasConceptScore W650715C77805123 @default.
- W650715 hasLocation W6507151 @default.
- W650715 hasOpenAccess W650715 @default.
- W650715 hasPrimaryLocation W6507151 @default.
- W650715 hasRelatedWork W1483480122 @default.
- W650715 hasRelatedWork W2080017599 @default.
- W650715 hasRelatedWork W2149796779 @default.
- W650715 hasRelatedWork W2612193226 @default.
- W650715 hasRelatedWork W3122197929 @default.
- W650715 hasRelatedWork W4312968296 @default.
- W650715 hasRelatedWork W650715 @default.
- W650715 hasRelatedWork W2187029376 @default.
- W650715 hasRelatedWork W2486671499 @default.
- W650715 hasRelatedWork W3141740837 @default.
- W650715 isParatext "false" @default.
- W650715 isRetracted "false" @default.
- W650715 magId "650715" @default.
- W650715 workType "book-chapter" @default.