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- W651383265 abstract "The two components of distribution strategy, channel management and physical distribution, are two separate ways of considering activities and quantities of products for distribution. This study considers the distribution function as an active operating system, consisting of four sub-systems: (1) distribution channel design, (2) external sales organization, (3) internal sales organization, and (4) physical distribution activities. On the basis of this system approach, the formulation of an optimization model is proposed for achieving optimal integration of these four sub-systems within the distribution function. An attempt is especially being made to obtain integration based on the quantities of various brands or product lines for distribution as well as the degree of favorability of the conditions of a particular distribution activity. Moreover, the time or cost budget and the revenues of the various activities involved in the distribution of these quantities are examined." @default.
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- W651383265 date "1995-03-01" @default.
- W651383265 modified "2023-09-24" @default.
- W651383265 title "PROPOSING AN INTEGRATED OPTIMIZATION MODEL OF THE DISTRIBUTION FUNCTION" @default.
- W651383265 hasPublicationYear "1995" @default.
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