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- W652018356 abstract "Customer Thinking and Brand Choice Automatic-Unconscious Process Models of Primary Choice Customer Portfolio Analysis among Competing Retail Store Brands Automatic Thinking and Store Choices by Near and Distant Customers Modelling Bank Loyalty Learning How Linkage Advertising and Prior Experience Affect Customer Behaviour The Role of Human Cognitive Ability (G) in Consumers' Automatic and Strategic Processing of Brands Conclusions and Implications for Future Research and Marketing Strategy" @default.
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- W652018356 date "2004-11-23" @default.
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- W652018356 title "Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes" @default.
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