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- W652132468 abstract "Introduction to planning and control: the management process where are we now? strategic, financial and marketing analysis where do we want to be? strategic direction and strategy formulation how might we get there and which way is best? strategic choice and evaluation how can we ensure arrival? strategic implementation and control." @default.
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- W652132468 date "1995-01-01" @default.
- W652132468 modified "2023-09-24" @default.
- W652132468 title "Strategic marketing management : planning and control, analysis and decision" @default.
- W652132468 hasPublicationYear "1995" @default.
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