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- W652278829 abstract "1.Setting the Scene: The Changing Innovation Landscape.- 2.Developing Countries and Innovation: Innovation Opportunities Spread Globally.- 3.Exploring Opportunities for Global Innovation: Contribution of the Lead Market Strategy.- 4.Growing Demand for Affordable Solutions: India as an Emerging Hub for Frugal Designs.- 5.Need for a Rethink: Challenging the Conventional Wisdom on Innovation Strategies.- 6.Investigating India's Small Car Industry: Emergence of a Lead Market for Frugal Designs.- 7.Profile of India's Automobile Industry.- 8.Role of Small Cars in India's Passenger Car Segment.- 9.Shaping the Context.- 10.Conclusions." @default.
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- W652278829 date "2013-10-28" @default.
- W652278829 modified "2023-09-27" @default.
- W652278829 title "Aiming Big with Small Cars: Emergence of a Lead Market in India" @default.
- W652278829 hasPublicationYear "2013" @default.
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